Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (humming) Granny Good Witch! 0:01 (boards ripping) 0:03 Wonder where the old gal is. 0:05 Let's see now, where would she hide her Sugar Crisp cereal? 0:06 ♪ I can't get enough of that Sugar Crisp, Sugar Crisp ♪ 0:09 (box spinning) 0:12 Hmm, Sugar Crisp! 0:14 Sugar Crisp is tumbled through sugar and honey 0:16 and comes up tasting like a hundred and one sweet buns. 0:18 - I hope it's not too late! 0:22 (heels clicking) 0:24 Just had to go to the beauty parlor. (giggles) 0:25 - Hi, Granny. How's your magic? 0:28 - Sugar Bear, that's my Sugar Crisp. 0:30 - Tastes like a hundred and one sweet buns. 0:32 (magical twinkling) 0:34 Hmm, well, what do you know? 0:36 (chains rattling) 0:37 I'm stalled. 0:39 - It's my new never-reach-the-mouth magic. (giggles) 0:40 - In that case, Granny, I'm left-handed. 0:43 Either hand, it's a honey of a snack. 0:45 ♪ I can't get enough of that Sugar Crisp, Sugar Crisp ♪ 0:47 - Sugar Crisp tastes like a hundred and one sweet buns. 0:50 In Post-Tens, too. 0:53 ♪ Post cereals make breakfast a little bit better ♪ 0:55

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