Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Sugar Bear humming) 0:01 (paw knocking) - Granny Goodwitch? 0:02 (wood ripping) 0:03 Wonder where the old gal is. 0:05 Let's see, now. 0:06 Where would she hide her Sugar Crisp cereal? 0:07 ♪ I can't get enough of that Sugar Crisp, Sugar Crisp ♪ 0:10 (spring boinging) 0:13 Hmm, Sugar Crisp. 0:14 Sugar Crisp is tumbled through sugar and honey, 0:16 and comes up tasting like 101 sweet buns. 0:18 (Granny speaks gibberish) 0:21 Granny I hope it's not too late. 0:22 (heels clacking) 0:23 Just had to go to the beauty parlor (giggles). 0:26 - Hi Granny, how's your magic? 0:28 (Granny gasps) - Sugar Bear, that's my Sugar Crisp. 0:30 - Tastes like 101 sweet buns. 0:32 (magical music) 0:34 Hmm, well what do you know? 0:36 (metal clanking) 0:37 I'm stalled. 0:39 - It's my new never-reach-the-mouth magic (laughs). 0:40 - In that case, Granny, I'm left-handed. 0:43 Either hand, it's a honey of a snack. 0:45 ♪ I can't get enough of that Sugar Crisp, Sugar Crisp ♪ 0:47 (Sugar Bear humming) 0:50 - Sugar Crisp tastes like 101 sweet buns, 0:51 in Post Treat Pak too. 0:53 ♪ Post Cereals make breakfast ♪ 0:55 ♪ Mmm, a little bit better ♪ 0:56 (cover thudding) 0:58

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