Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (birds chirping) 0:00 ♪ I can't get enough of that Sugar Crisp ♪ 0:02 Well, looky here, it's empty. 0:04 I guess I'll trot down to Granny Goodwitch's house 0:05 and grab me a bowl full. 0:07 (phone ringing) 0:09 Hi granny, hold the phone. 0:09 Your sugar's on the way. 0:11 - Oh, it's Sugar Bear after my Sugar Crisp again. 0:12 ♪ I can't get enough of that Sugar Crisp ♪ 0:15 ♪ Sugar Crisp Sugar Crisp ♪ 0:17 - Gotta hide my Post Sugar Crisp. 0:19 It's a honey of a snack, you know. 0:21 I'll try a magic getaway. 0:24 (magical music) 0:26 (water splashing) 0:28 ♪ I can't get enough of that Sugar Crisp ♪ 0:29 ♪ It keeps me going strong ♪ 0:31 He's catching up. 0:33 Better hide my Sugar Crisp quickly. 0:34 (magical music) 0:36 He'll never find it now. 0:38 (glass shattering) 0:39 Sure knows how to start his day a little bit better. 0:41 - You bet your bootie's, granny. 0:44 It's sugar sweet in honey-flavored wheat, 0:45 so it keeps me going strong. 0:47 Bye, granny. 0:49 ♪ I can't get enough of that Sugar Crisp ♪ 0:50 - He could have gotten Sugar Crisp in Post-Tens, too. 0:52 Post-Tens has all the cereals kids want. 0:55

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