Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Granny Goodwitch, hold the phones. 0:00 Your sugar's on the way. 0:02 - Oh, it's Sugar Bear after my Sugar Crisp again. 0:04 Gotta hide my Post Sugar Crisp. 0:07 I'll try a magic getaway. 0:09 (magical music) 0:11 (water splashing) 0:13 ♪ Can't get enough of that Sugar Crisp ♪ 0:14 ♪ It keeps me going strong ♪ 0:16 He's catching up. 0:18 Better hide my Sugar Crisp quickly. 0:19 He'll never find it now. 0:21 (glass shattering) 0:24 Sure gets to a honey of snack powerfully quick! 0:26 - Sugar Crisp is sugar sweet in honey flavored wheat. 0:29 So it keeps me going strong. 0:32 Bye, granny. 0:34 ♪ Can't get enough of that Sugar Crisp ♪ 0:35 - Next time, he'll never find it. 0:37

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