Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator One day, 0:00 (sunny music) Christopher Wheat was walking down the street, 0:01 eating Post Sugar Crisp when 0:04 - Help, help, somebody's robbing the bank. 0:06 - I'd like to help. 0:08 - You can help, Chris. 0:10 You've been eating Sugar Crisp. 0:11 They're made of wheat to help make you strong, 0:13 give you muscles. 0:15 (clattering as he breaks through entrance) 0:16 (old-time caper music plays) 0:17 (robbers thud as they collide) 0:21 (clang echoes as Christopher hits robber) 0:23 (metal bangs as rubber falls into door) 0:24 (robber falls with thud) 0:25 (bag clanks against head) 0:27 (heroic music) 0:28 Narrator And that's how Christopher Wheat became a hero. 0:29 - I owe it all to Sugar Crisp. 0:33 Narrator Yep, gives you the muscles of wheat. 0:35 Children Post Sugar Crisp. 0:38 - Hi, I'm Roger Maris. 0:40 You know, you can get baseball trading cards free 0:42 on Post Sugar Crisp. 0:44 A whole bunch on every package with rundowns 0:45 on the 200 top major league stars, 0:48 so get Post Sugar Crisp 0:51 and start collecting baseball trading cards now. 0:52 ♪ Just a little bit better ♪ 0:55

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