Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Psst, you're on, Bugs. 0:01 (audience applauding) - Thanks Doc (clears throat). 0:03 What Post Sugar Crisp cereal means to me. 0:05 Just think I used to be a nine pound weakling. 0:08 (audience laughing) 0:10 (floor crashing) But now Post Sugar Crisp gives me the muscles of wheat. 0:14 - Muscles in his ears yet. 0:18 (audience laughing) 0:20 - Post Sugar Crisp is made of whole wheat. 0:20 That's why it helps make ya big and strong. 0:23 (mallet crashing) 0:25 (audience laughing) So get strong like me, get Sugar Crisp. 0:28 ♪ So start your day a little bit better ♪ 0:31 ♪ Get the treat with the strength of wheat ♪ 0:36 ♪ Fresh from Post ♪ 0:37 - And now for my amusing poem to Sugar Crisp. 0:40 For snacks, you can eat it like taffy. 0:44 For breakfast, it's ducky like Daffy. 0:46 (curious music) 0:49 Ducky like Daffy, get it? 0:51 - Sure they get it, all us tough bunnies get Sugar Crisp. 0:53 (laughing and kissing) 0:56

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