Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator One day, 0:01 Christopher Wheat was walking down the street, 0:02 eating Post Sugar Crisp when - 0:04 - Help! Help! Somebody's robbing the bank! 0:06 - I'd like to help. 0:09 - You can help Chris! 0:11 You've been eating Sugar Crisp. 0:12 They're made of wheat, 0:14 and will make you strong 0:15 and give you muscles. 0:16 (object crashing) 0:18 (chaotic music) 0:19 (object crashing) 0:23 (fist boinking) 0:25 (fist boinking) 0:26 (metal clanking) 0:29 - And that's how Christopher Wheat became a hero. 0:31 - I owe it all Sugar Crisp. 0:35 Narrator Yep! Gives you the muscles of Wheat. 0:37 For breakfast, it's dandy. 0:40 For snacks, it's like candy. 0:41 ♪ Start your day a little bit better ♪ 0:43 ♪ Start your day with Sugar Crisp from Post ♪ 0:47 - And kids, 0:50 you can get Sugar Crisp in Treat-Pal too. 0:51 Six dandy packs of sweet cereal treats. 0:53 - Just for us kids! 0:55 - Get Treat-Pal today! 0:57

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