Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (playful music) 0:01 - Gosh all fish hooks. 0:02 Every time I'm ready for a snack, no Sugar Crisp. 0:03 - No wonder, the way you eat Sugar Crisp. 0:07 - But Sugar Crisp tastes good any time. 0:10 - For snacks, it's so handy. 0:12 - And for breakfast, it's dandy. 0:14 (bear springs) 0:16 - Cheer up, chums. 0:17 I'm the special Sugar Crisp bear, 0:18 and I'll make some more for you in no time. 0:20 (bear whips away) 0:22 First, we take these tasty, toasted puffs of wheat, 0:23 and make 'em super delicious with golden honey 0:26 and pure sugar. 0:29 - Thanks, Mr. Sugar Crisp bear. 0:30 I love Sugar Crisp. 0:33 - Everybody loves Sugar Crisp. 0:34 ♪ Most any cereal is fine with me ♪ 0:37 ♪ As long as you spell it P-O-S-T ♪ 0:39 ♪ 'Cause all Post cereals happen to be ♪ 0:42 ♪ Just a little better ♪ 0:45 ♪ A little bit better ♪ 0:46 (both whistle) 0:48 ♪ A little bit better ♪ 0:49 ♪ Than any other cereal happens to be ♪ 0:50 - Post Sugar Crisp. 0:55 For breakfast, it's dandy. 0:56 - For snacks, it's so handy. 0:57

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