Post: Sugar Crisp Cereal, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Sugar Bear scatting) 0:01 - Oh, here comes that singing bear again to steal my 0:03 Post Sugar Crisp cereal. 0:06 I'll change my house into a haunted house! 0:08 And scare him away forever! 0:12 - Granny! Huh, a haunted house. 0:15 Heya, Lancelot. 0:19 (ghost moaning) 0:20 - Heya spook, come back with that Post Sugar Crisp cereal! 0:22 Granny Sugar Bear! 0:26 The Sugar Crisp is in the grandfather's clock! 0:27 - Thanks, spook whoever you are. 0:30 (bat shrieking) 0:32 Easy, bat boy. I got very little flying experience. 0:33 Ah, safe landing. 0:36 (ghost moans) 0:38 Granny! Fancy meetin' you here! 0:39 I'll take that. 0:41 Sugar Crisp, honey of a snack. 0:42 Honey flavored wheat that's 0:44 ♪ Sugar, sugar, sugar, sugar, sugary sweet ♪ 0:45 ♪ Oh, I can get enough of that Sugar Crisp ♪ 0:48 - You've got a nice singing voice, Sugar. 0:51 You can get Sugar Crisp in Post tins, too! 0:53 ♪ Post cereals make breakfast ♪ 0:56 ♪ Mm, a little bit better ♪ 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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