Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (boy slams piano keys) 0:01 Narrator Oh, come now, Beethoven. 0:05 This is no time to eat cereal. 0:07 - Oh, anytime is the time to eat cereal. 0:08 As long as it's Post Sugar Crisp. 0:11 Narrator Well, you got me there. 0:13 Sugar Crisp is good anytime, 0:14 for breakfast, or as a snack right out of the box, 0:17 (boy slams piano keys) 0:20 hmm, while practicing. 0:21 It's the sugar honey coating on each wholesome wheat puff 0:22 that makes it fun, morning- 0:26 (boy slams piano keys) 0:28 - What he means is anytime is the time to eat cereal. 0:29 As long as it's Post Sugar Crisp. 0:33 (upbeat whistling music) 0:36 - (family sings) Most any cereal is fine with me, 0:37 as long as you spell it, P-O-S-T. 0:40 Cause all Post cereals happen to be 0:43 - Just a little better. 0:46 - A little bit better. 0:48 (whistling) 0:49 - (family sings) A little bit better 0:51 than any other cereal happens to be. 0:52 - For breakfast it's dandy, 0:56 for snacks it's so handy. 0:57

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