Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:01 (gun firing) 0:03 (bell dinging) ♪ Happily tapping heel and toe ♪ 0:04 ♪ Three dancing bears and here we go ♪ 0:07 ♪ We get the three-way cereal treat ♪ 0:09 ♪ Sugar Crisp is such fun to eat ♪ 0:12 ♪ Oh it's dandy, keep it handy ♪ 0:15 ♪ Breakfast cereal, snack or candy ♪ 0:16 ♪ Post Sugar Crisp ♪ 0:18 ♪ At breakfast time, add milk or cream ♪ 0:21 ♪ And for a snack, it's the great routine ♪ 0:23 ♪ Or as a candy, hip, hooray ♪ 0:26 ♪ The three-way treat that's good everyday ♪ 0:29 ♪ Oh, it's yummy in the tummy ♪ 0:31 ♪ With the coat of sugar honey ♪ 0:33 ♪ Post Sugar Crisp ♪ 0:35 Together Oh, Roy Rogers and Dale Evans. 0:37 - We all love Sugar Crisp on our ranch. 0:40 - Have you tried 'em yet? 0:43 They have an extra special flavor 0:44 you can't help hankering for. 0:45 No wonder Sugar Crisp is a favorite all over America. 0:47 ♪ Oh, it's yummy in the tummy ♪ 0:51 ♪ With the coat of sugar honey ♪ 0:52 ♪ Post Sugar Crisp ♪ 0:54 - Can't bear to live without Sugar Crisp. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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