Post: Sugar Crisp Cereal, 1950s

Transcription: ♪ Three bears went digging for buried treasure ♪ 0:04 ♪ What they found was really a pleasure ♪ 0:06 ♪ Post's Sugar Crisp ♪ 0:08 ♪ As a cereal it's dandy ♪ 0:10 ♪ For snacks it's so handy ♪ 0:12 ♪ Or eat it like candy ♪ 0:15 ♪ Post's Sugar Crisp ♪ 0:17 Announcer Ooh what a cereal Post's Sugar Crisp 0:19 is already sweetened. 0:21 Needs no sugar, just pour on milk or cream and eat. 0:23 As a snack there's nothing more delicious 0:26 anytime of day than Post's Sugar Crisp. 0:28 Try it and see. 0:31 And you'll notice every single one of these 0:32 little puffs of wheat is candy coated. 0:34 You can eat Sugar Crisp right out of the package. 0:36 - As a cereal it's dandy. 0:39 - For snacks it's so handy. 0:40 - Or eat it like candy. 0:41 ♪ Post's Sugar Crisp ♪ 0:43 Announcer Get this red, white, and blue package 0:45 with the three bears on it. 0:46