Post: Sugar Crisp Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hoppy will be back pronto folks, but right now here's 0:05 another yarn for ya. 0:07 ♪ Three bears went hunting for something to eat. ♪ 0:09 ♪ But what they found was really a treat. ♪ 0:13 - Post Sugar Crisp! 0:14 ♪ As a cereal it's dandy, for snacks it's so handy, ♪ 0:16 ♪ Or eat it like candy. ♪ 0:20 ♪ - As a cereal it's dandy. ♪ 0:23 ♪ - I eat it like candy. ♪ 0:25 ♪ [All] - Post's Sugar Crisp! ♪ 0:26 Announcer Yes sir those Sugar Crisps Bears are 0:29 mighty find company anywhere 0:31 because Sugar Crisp is a cereal you can take 0:32 right along with you. 0:34 - Sure enough son, mighty good too. 0:36 - Yep. Eat it right in the saddle if you'd like. 0:38 It tastes just as good in all kinds of saddles. 0:41 - Sure makes good traveling rations. 0:45 Narrator Of course when you're 0:48 back at the Ol' Rancho, 0:49 Sugar Crisp is dandy as a cereal too. 0:50 - See, you don't need sugar. 0:53 Narrator Tastes swell too, huh? 0:56 Yes sir you like Sugar Crisp, everybody does. 0:58 And mother, it's really good for everybody too. 1:01 It's puffed whole wheat with a special honey and sugar 1:05 coating. 1:07 Look for the red, white, and blue cellophane package 1:09 with the three bears on it. 1:12 ♪ - As a cereal it's dandy. ♪ 1:14 ♪ - I eat it like candy. ♪ 1:16 ♪ - Post Sugar Crisps. ♪ 1:17 Narrator In the cellophane bag or in the carton wrapped 1:19 in shiny aluminum foil. 1:22 Sugar Crisp is the same great three way treat. 1:23 Get Sugar Crisp, the newest member of the 1:26 Post family of cereals. 1:27

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