Post: Sugar Crisp Cereal, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Three bears went digging for buried treasure ♪ 0:04 ♪ What they found was really a pleasure ♪ 0:06 ♪ Post Sugar Crisp ♪ 0:09 ♪ As a cereal it's dandy ♪ 0:10 ♪ For snacks it's so handy ♪ 0:12 ♪ Or eat it like candy ♪ 0:15 ♪ Post Sugar Crisp ♪ 0:17 Announcer Mmm! What a cereal. 0:18 Post Sugar Crisp is already sweetened. 0:20 Needs no sugar. Just pour on milk or cream and eat. 0:23 As a snack, there's nothing more delicious any time of day 0:26 than Post Sugar Crisp. 0:29 Try it and see. 0:31 And you'll notice 0:32 every single one of these little puffs of wheat 0:33 is candy coated. 0:35 You can eat Sugar Crisp right out of the package. 0:36 - As a cereal it's dandy. 0:39 - For snacks it's so handy. 0:40 - Or eat it like candy! 0:41 ♪ Post Sugar Crisp ♪ 0:43 Announcer Get this red, white, and blue package 0:45 with the three bears on it. 0:46

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John W. Hartman Center for Sales Advertising & Marketing History

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