Post: Sugar Crisp Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Hurry, hurry, hurry ♪ 0:02 ♪ Crowd right in ♪ 0:02 ♪ The acrobats are about to begin ♪ 0:04 ♪ The curtain's up and what do we see ♪ 0:06 ♪ The Sugar Crisp Bears ♪ 0:09 ♪ One, two, three ♪ 0:10 ♪ They're the liveliest trio you ever did meet ♪ 0:11 ♪ Just watch 'em do a stupendous feat ♪ 0:13 ♪ Eatin' Sugar Crisp three different ways ♪ 0:16 ♪ While doing tricks to win your praise ♪ 0:18 ♪ As a cereal it's dandy, just what you like ♪ 0:20 ♪ While riding on top of a single-wheel bike ♪ 0:23 ♪ No sugar is needed, it's sweet already ♪ 0:25 ♪ It sure makes me a steady teddy ♪ 0:28 ♪ He finds it so handy to munch as a snack ♪ 0:30 ♪ So easy to eat while you're riding bareback ♪ 0:33 ♪ Giddy-Up, giddy-up, giddy-up, whoa ♪ 0:35 ♪ Take it right with you wherever you go ♪ 0:38 ♪ He likes it as candy on his trapeze ♪ 0:41 ♪ He eats as he flies with the greatest of ease ♪ 0:45 ♪ It's flavored with honey ♪ 0:48 ♪ There's none to compare ♪ 0:49 ♪ It's tough for a bear who's up in the air ♪ 0:50 ♪ Oh the Sugar Crisp Bears are the toast of the town ♪ 0:53 ♪ Folks sing their praises for miles around ♪ 0:56 ♪ And eat the cereal they like most ♪ 0:59 ♪ Sugar Crisp that's made by Post ♪ 1:02 Announcer Yes friends, 1:04 Post Sugar Crisp is a real honey of a treat. 1:05 As a cereal, it's dandy. 1:08 For snacks it's so handy. 1:09 Or eat it like candy. 1:11 Post Sugar Crisp. 1:13