Post: Sugar Crisp Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hoppy will be back pronto folks, 0:04 but right now here's another yarn for you. 0:06 (lightning strikes) 0:09 - ♪ At Three Bears Milk Bar, one stormy night, ♪ 0:11 ♪ The boys are drinking milk with all their might ♪ 0:13 ♪ And eating the cereal they like the most. ♪ 0:15 ♪ Sugar Crisp that's made by Post. ♪ 0:18 ♪ When all of a sudden came a terrible din. ♪ 0:20 ♪ It's Bark McFynn a rough tough guy from Cherokee. ♪ 0:23 (gun shots) 0:27 - ♪ That's me. I'm looking for a fearless Frank McCall. ♪ 0:29 ♪ We're shooting it out for once and for all. ♪ 0:32 - ♪ We'll shoot all right and I won't miss. ♪ 0:34 ♪ But first I'm going to finish this. ♪ 0:36 - ♪ As a cereal, (indistinct) oh man what a treat. ♪ 0:39 ♪ Just pour on the milk and you're ready to eat. ♪ 0:41 ♪ It's great says old prospector Pitch. ♪ 0:43 ♪ When you dig into this you're striking it rich. ♪ 0:46 ♪ For snacks it's a handy, says checker champ Fred. ♪ 0:48 ♪ Post Sugar Crisp keeps you a jump ahead. ♪ 0:50 ♪ I eat it like candy says piano Pete. ♪ 0:53 ♪ I play with one hand with t'other I eat. ♪ 0:55 ♪ But back to the feud betwixt Frank and McFynn ♪ 0:57 ♪ Frank's eating is done, let the shooting begin. ♪ 1:00 ♪ They're reaching, oh glory. ♪ 1:02 ♪ The bullets will fly. ♪ 1:03 ♪ What's this? Why it looks like they see eye to eye. ♪ 1:04 ♪ A man who eats Sugar Crisp can't be so bad. ♪ 1:07 ♪ When a guy eats this stuff, he can't stay mad. ♪ 1:09 ♪ Post Sugar Crisp made them the greatest of friends ♪ 1:11 ♪ And that's how it is that our story now ends. ♪ 1:14 - As a cereal, it's dandy 1:17 For snacks, it's so handy. 1:19 Or eat it like candy. 1:21 Look for the package with the three bears on it 1:23 and get Sugar Crisp, 1:25 one of the newest members of the Post family of cereals. 1:26