Post: Sugar Crisp Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hobby'll be back pronto, folks. 0:01 But first, what do you say we drop in 0:03 at the Sugarsee Ranch? 0:04 - Hi, partners! 0:06 - (in unison) Hi, partner! 0:08 - Welcome to the Sugarsee Ranch. 0:09 Let's have a sing. 0:10 ♪ Just sit where you are and listen to me ♪ 0:12 ♪ Clap your hands when I holler "yippee!" ♪ 0:15 ♪ The treat's on us and they put it swell ♪ 0:18 ♪ Post Sugar Crisp ♪ 0:21 (bell ringing) 0:22 ♪ Rings the bell, yippee ♪ 0:23 - And the cereal is dandy. 0:26 Cowboy That's right, Sandy. 0:29 ♪ It's cold and crisp honey, mmm boy, but it's sweet ♪ 0:30 ♪ Pour in the milk and startin' to eat ♪ 0:33 ♪ Don't have to add sugar, you'll eat every bite ♪ 0:36 ♪ Good, eh, Smokey? ♪ 0:39 ♪ That's certainly right ♪ 0:40 ♪ Yippee ♪ 0:42 - And for snacks, it's so handy. 0:44 Cowboy Sure is, mom. 0:46 ♪ Post Sugar Crisp pleases the whole family ♪ 0:47 ♪ It's packed full of flavor and quick energy ♪ 0:51 ♪ For 'atween a meal snacks, it gives you real depth ♪ 0:53 ♪ Or open Post doggies, with little dog Kit ♪ 0:56 ♪ Yippee ♪ 0:59 - I eat it like candy. 1:02 Cowboy Swell that way, too. 1:03 ♪ Just take a bag with you wherever you go ♪ 1:05 ♪ You'll nibble and nibble and never say no ♪ 1:08 ♪ So sweet, so crisp, no wonder we shout ♪ 1:11 ♪ Post Sugar Crisp's worth knowing about ♪ 1:14 (rooster cawing) 1:17 ♪ Sugar Crisp ♪ 1:19 Narrator In the cellophane bag 1:20 or in the carton wrapped in shiny aluminum foil, 1:22 Sugar Crisp is the same great three-way treat. 1:24 Get Sugar Crisp, the newest member of the 1:27 Post family of cereals. 1:29