Post: Sugar Crisp Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hoppy'll be back pronto folks, 0:04 but right now here's another yarn for ya. 0:06 ♪ Bronco Billy rustled cattle ♪ 0:09 ♪ Stole more steers than all the rest ♪ 0:10 ♪ Who put him in the calaboose ♪ 0:13 ♪ The man with the star on his chest ♪ 0:14 ♪ Cactus Charlie cracked the safe ♪ 0:17 ♪ Of every bank out in the west ♪ 0:18 ♪ Who put him where he can't get loose ♪ 0:20 ♪ The man with a star on his chest ♪ 0:22 ♪ Oh, Sugar Crisp is wanted too ♪ 0:25 ♪ The reward is some mighty fine eating ♪ 0:28 ♪ It's a roundup of honey-coated goodness ♪ 0:31 ♪ Oh, you just can't beat it ♪ 0:34 ♪ There are three ways to eat it ♪ 0:36 ♪ As a cereal, it's dandy ♪ 0:38 ♪ What a two-fisted treat ♪ 0:40 ♪ There's no sugar to be added ♪ 0:41 ♪ You just pour on the milk and eat ♪ 0:43 ♪ As a snack, it's also handy anywhere, any time ♪ 0:46 ♪ So good that Bronco Bill's decided ♪ 0:50 ♪ Eating is better than crime ♪ 0:51 ♪ And then you can eat it like candy ♪ 0:54 ♪ Just reach in the bag and start in eating ♪ 0:57 ♪ So good that Cactus Charlie is a-saying ♪ 1:01 ♪ You know I got a feeling, this is better than stealing ♪ 1:04 ♪ Bronco Bill is through with rustling ♪ 1:08 ♪ Charlie's robbing days are passed ♪ 1:09 ♪ They decided crime can never pay ♪ 1:11 ♪ They're going straight at last ♪ 1:13 ♪ And they owe it all to the man with the star on his chest ♪ 1:15 ♪ And Sugar Crisp, Sugar Crisp ♪ 1:19 Narrator Look for the shiny aluminum foil package 1:22 with the three bears on it and get Sugar Crisp, 1:24 one of the newest members of the Post family of cereals. 1:27