Post: Sugar Crisp Cereal, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (mouse roars into place) 0:01 - Now boys and girls, meet my pals, the Sugar Crisp Bears, 0:02 in a cartoon starring that three-way treat, 0:06 Post Sugar Crisp. 0:09 (upbeat, rhythmic music) 0:12 ♪ Siesta's over, to eat we go ♪ 0:15 ♪ Those crispy puffs, magnifico ♪ 0:18 ♪ It's Sugar Crisp keeps meals so gay, ♪ 0:21 ♪ Mucho yummy, olay ♪ 0:24 ♪ Oh, it's dandy ♪ 0:26 ♪ Keep it handy ♪ 0:27 ♪ Breakfast cereal, snack, or candy ♪ 0:28 ♪ Post Sugar Crisp ♪ 0:30 ♪ At breakfast time, add milk or cream ♪ 0:33 ♪ And as a snack, it's just supreme ♪ 0:36 ♪ As a candy, si, si, si ♪ 0:39 ♪ The three-way treat for you and me ♪ 0:41 ♪ Oh, it's yummy in the tummy ♪ 0:44 ♪ With a coat sugar, honey, ♪ 0:45 ♪ Post Sugar Crisp ♪ 0:47 - Yep, it's really yummy in the tummy. 0:50 Ask your mom to get you this great three-way cereal treat, 0:53 Post Sugar Crisp. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:25:44