Post: Sugar Crisp Cereal, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (air whooshes) 0:01 - Now boys and girls, meet my pals, the Sugar Crisp Bears 0:02 in a cartoon starring that three-way treat, 0:06 Post Sugar Crisp. 0:09 (jaunty music) 0:12 (horn toots) 0:14 ♪ The cars awaiting, give her the gun ♪ 0:15 (crank grinds) 0:17 ♪ We're on our way to eating fun ♪ 0:18 (backfire pops) 0:19 ♪ Sugar Crisp is right at hand ♪ 0:20 ♪ Crisp and crunchy, really grand ♪ 0:23 ♪ Oh it's dandy, keep it handy ♪ 0:25 ♪ Breakfast cereal, snack or candy ♪ 0:26 ♪ Post Sugar Crisp ♪ 0:28 (horn toots) 0:30 ♪ At breakfast time add milk or cream ♪ 0:31 ♪ And as a snack it's just supreme ♪ 0:33 ♪ Or as a candy, hip hooray ♪ 0:36 (engine sputters) 0:38 ♪ The three-way treat that's good every day ♪ 0:39 ♪ Oh it's yummy in the tummy ♪ 0:41 ♪ With a coat of sugar honey ♪ 0:42 ♪ Post Sugar Crisp ♪ 0:44 Yep, it's really yummy in the tummy. 0:47 Ask your mom to get you this great three-way cereal treat, 0:50 Post Sugar Crisp. 0:53

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:25:44