Post: Sugar Crisp Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Sustained honking) 0:01 Announcer Boys and girls, 0:03 how would you like 0:04 scale models of these giants of the open highway? 0:04 They can be yours right now 0:07 in this great new offer 0:08 from delicious Post Sugar Crisp. 0:10 (truck engine roar) 0:11 Yes, kids, get plastic models 0:14 of these Fruehauf trailers, 0:16 drawn by Ford tractors. 0:17 In five different models. 0:19 This giant volume van, king of the truckers; 0:20 this platform trailer to carry heavy machinery; 0:23 this all-purpose carry-all; 0:26 this gasoline transport, to supply filling stations; 0:27 and this furniture van. 0:30 You can run your own make-believe trucking business; 0:32 build play garages and warehouses; 0:34 trade with friends. 0:36 Each tractor trailer comes in four colors: 0:37 Aluminum; red; orange; and yellow. 0:40 Kids, this is really a great offer. 0:43 The set of five of these tractor trailers, 0:45 yes five, for just 25 cents and 0:47 two box tops from Post Sugar Crisp, 0:50 Roy Rogers' favorite cereal! 0:52 It tells you how to get them 0:54 right on this special Sugar Crisp package. 0:55 Look for it at your grocers, 0:57 with a picture of the Fruehauf trailer 0:58 right on the front. 1:00 Send for your set today! 1:01

Complete Record: