Post: Sugar Crisp Cereal, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (cheery piano music) 0:02 (car honking) 0:04 ♪ The cars are waiting ♪ 0:05 ♪ Give her the gun ♪ 0:05 (cranks car) 0:06 ♪ We're on our way to eating fun ♪ 0:07 (car backfires) 0:09 ♪ Sugar Crisp is right at hand ♪ 0:10 (car passes) ♪ Crisp and crunchy ♪ 0:12 ♪ Really grand ♪ 0:13 ♪ Oh it's dandy keep it handy ♪ 0:14 ♪ Breakfast cereal snack or candy ♪ 0:15 ♪ Post Sugar Crisp ♪ 0:17 (car horn honks) 0:19 ♪ At breakfast time add milk or cream ♪ 0:20 ♪ And as a snack just still some cream ♪ 0:23 ♪ Or as a candy ♪ 0:25 ♪ Hip hooray ♪ 0:27 ♪ The three-way treat that's good everyday ♪ 0:28 ♪ Oh it's yummy in the tummy ♪ 0:30 ♪ With a coat of sugar honey ♪ 0:32 ♪ Post Sugar Crisp ♪ 0:33 - Yes, Sugar Crisp is wonderful eating, 0:39 and wonderful for you. 0:41 Those puffs of wholesome wheat give you energy too. 0:43 Try Sugar Crisp, and you'll agree it's a honey of a cereal! 0:46 ♪ Oh it's yummy in the tummy with a coat of sugar honey ♪ 0:50 ♪ Post Sugar Crisp ♪ 0:54 - Can't bear to live without Sugar Crisp! 0:56 Speaker For goodness, for goodness sake get Post! 0:59 (upbeat ding) 1:02 Post Sugar Crisp.

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:25:43