Post: Sugar Crisp Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer And now let's stop for a minute. 0:01 It's time for Post, Post's Sugar Crisp. 0:03 ♪ One early morning cast adrift ♪ 0:07 ♪ Three bears without a paddle ♪ 0:09 ♪ Who'll save us from the roaring falls ♪ 0:11 ♪ Roy Rogers in the saddle ♪ 0:13 ♪ He whirls his lasso overhead ♪ 0:15 ♪ With triggers set to check fast ♪ 0:17 ♪ A perfect throw he yanks them in and says, ♪ 0:18 - Let's go to breakfast. 0:21 ♪ Post Sugar Crisp is here for all ♪ 0:22 ♪ To fill the bowl before you ♪ 0:24 ♪ The candy coated cereal already sweetened for you ♪ 0:26 ♪ Fresh honey flavored puffs of wheat ♪ 0:30 ♪ So crispy that they crunch ♪ 0:31 (cereal crunches) ♪ They're wonderful for breakfast ♪ 0:34 ♪ Between meals or for lunch ♪ 0:35 ♪ So eat it by the bowl full ♪ 0:37 ♪ Or right from the package straight ♪ 0:39 ♪ For nourishment and energy ♪ 0:41 ♪ Roy Rogers says it's great ♪ 0:42 - Yes sir buckaroos, Sugar Crisp is my favorite 0:45 and I want you to try it for breakfast. 0:48 And as a snack between meals. 0:50 Or you can even eat it right out of the box. 0:52 Get Post Sugar Crisp right away. 0:54 ♪ For breakfast it's dandy ♪ 0:57 ♪ For snacks it's so handy ♪ 0:58 ♪ Or eat it like candy ♪ 1:00 ♪ For goodness sake get Post Sugar Crisp ♪ 1:02

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