Post: Sugar Crisp Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer And now let's stop for a minute. 0:01 It's time for Post. 0:03 Post Sugar Crisp. 0:04 ♪ It's early morning, way out west ♪ 0:07 ♪ Three little bears in trouble ♪ 0:09 ♪ And who rides up to save them but ♪ 0:11 Man Roy Rodgers on the double. 0:13 ♪ There isn't time to cut the ropes ♪ 0:15 ♪ That hold their legs and neck fast ♪ 0:17 ♪ Roy shoots them loose ♪ 0:18 (gun fires) 0:19 (train horn blares) 0:20 ♪ And says ♪ 0:21 - Let's go to breakfast. 0:22 ♪ They fill their breakfast bowls up ♪ 0:24 ♪ full of Sugar Crisp ♪ 0:25 Man Fine eatin'! 0:26 ♪ The candy coated cereal you never have to sweeten ♪ 0:27 ♪ Delicious crunchy little pops of mighty wholesome wheat ♪ 0:31 ♪ Each pop is sugar coated and it's honey flavored sweet ♪ 0:34 ♪ So it's Sugar Crisp for breakfast ♪ 0:38 ♪ And at any time of day ♪ 0:40 ♪ Here's energy and protein to speed you on your way ♪ 0:42 - Yes, sir, buckaroos, Sugar Crisp is my favorite, 0:46 and I want you to try it for breakfast 0:49 and as a snack between meals. 0:50 Why, you could even eat it right out of the box. 0:52 Get Post Sugar Crisp right away. 0:55 ♪ For breakfast it's dandy ♪ 0:57 ♪ For snacks it's so handy ♪ 0:59 ♪ Or eat it like candy ♪ 1:01 ♪ For goodness sake get Post Sugar Crisp. ♪ 1:03

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