Post: Sugar Crisp Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator One day, Christopher Wheat was walking 0:01 down the street eating Post Sugar Crisp when- 0:03 (alarms blaring) 0:06 - Help! Help! Somebody's robbing the bank. 0:07 (alarms blaring) 0:08 - I'd like to help. 0:09 - You can help, Chris. 0:10 You've been eating Sugar Crisp. 0:11 They're made of wheat to help make you strong, 0:13 give you muscles. 0:15 (glass shattering) 0:16 (intense music) 0:17 (fast-paced music) 0:20 (intense fast-paced music) 0:23 (bell dings) 0:27 (trumpet sounds) 0:28 Narrator And that's how Christopher Wheat 0:29 became a hero. 0:31 - I owe it all to Sugar Crisp. 0:33 - Yep, gives you the muscles of wheat. 0:35 Both Post Sugar Crisp. 0:38 Narrator Here's Sam Huff, breaking up a pass. 0:40 One of the great stars on Post football trading cards. 0:43 - Trading cards are free on Post Sugar Crisp. 0:46 Lots of them on all Post Cereals. 0:49 200 top stars with facts you'd like to know. 0:50 Start collecting trading cards now. 0:54 Free on all Post Cereal. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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