Post: Rice Krinkles Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Presenting only crinkled cereal in the world. 0:01 Post Rice Krinkles. 0:06 Boy What'd you say? 0:08 - So I said 0:10 (gong chimes) 0:11 Rice that is crinkled is sweetest to eat, 0:13 'cause it's crinkled what you are, 0:15 and you are is sweet. 0:16 Now what you say? 0:17 - Same as you! 0:19 Krinkles are crinkly and sweetest to eat. 0:20 'Cause, 'cause they're - 0:22 - Crinkled! 0:24 - Crinkled! 0:25 Crinkled with sugar and sugar is sweet! 0:26 - Ah so! 0:28 (cymbals clash) 0:29 (bells chime) 0:33 And maybe you find a free surprise inside. 0:34 Wonder what it could be? 0:36 (man falling) 0:39 Start your day. 0:40 - A little bit better. 0:42 - With sugar and rice and everything nice. 0:44 That's Post Rice Krinkles! 0:46 Also start day with free surprise inside! 0:48 Remember, only crinkled cereal in the world is 0:51 (man spinning) 0:55 Post Rice Krinkles! 0:57

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