Post: Raisin Bran, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Cowboy, how many raisins in Post Raisin Bran? 0:00 - Raisins? 0:04 - Little boy. 0:05 - It's the raisin counter. 0:07 - I know how many raisins in Post Raisin Bran. 0:10 - How many? 0:13 - Approximately. 0:14 (horse neighing) 0:14 - That's a lot. 0:16 - All day long I count, count, count 0:17 to make sure Post Raisin Bran 0:19 is deliciously loaded with 0:21 raisins, raisins, and more raisins. 0:23 - That little raisin counter was right. 0:26 You sure get lots of raisins in Post Raisin Bran. 0:28 (horse neighing) 0:31 Hey, who's watching the horses? 0:32 - The raisin counter. 0:35 - Two million and three raisins. 0:36 Two million and four. 0:38

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John W. Hartman Center for Sales Advertising & Marketing History

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