Post: Raisin Bran, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, Captain! 0:02 Captain! 0:03 Captain, how raisins in this box of Post Raisin Bran? 0:04 - Raisins? 0:08 Look kid, I only count boats. 0:09 Raisin Counter Little boy. 0:11 Boy It's the raisin counter. 0:12 - I know how many raisins in Post Raisin Bran. 0:14 - How many? 0:18 - Well, approximately- 0:19 (boat horn sounding) 0:20 - Wow. 0:21 - I count, count, count to make sure 0:22 Post Raisin Bran is deliciously loaded 0:24 with raisins, raisins, and more raisins. 0:27 Crewmate Attention shore patrol, 0:30 tugboat out of control. 0:32 Investigate raisins. 0:34 ♪ Start your day a little bit better ♪ 0:36 - That little guy was right. 0:39 You get raisins, raisins, and more raisins 0:40 in Post Raisin Bran. 0:42 Hey, who's running the boat? 0:44 - The raisin counter. 0:46 - One million one hundred and ten raisins. 0:48 One, oh, kids, you can also get the Raisin Bran you want 0:51 in new Post-Tens. 0:54 Now new Post-Tens has all the cereals kids want. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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