Post: Raisin Bran, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Writers, here's a merry little tune worth remembering. 0:01 (guitar plays) 0:04 ♪ It's new it's sweet it tastes so good ♪ 0:05 ♪ It's heaven on earth to eat ♪ 0:07 ♪ It's delicious new Post Raisin Bran. ♪ 0:10 Believe me, here's another winner from Post cereals. 0:13 You see, Post Raisin Bran is positively 0:16 the sweetest fruit and cereal treat this side of heaven. 0:19 It's the only cereal on earth with sugarcoated raisins, 0:23 and mighty special raisins they are. 0:26 To start with, they're plump and juicy 0:29 then sweetened with pure honey 0:31 and sprinkled with bright sparkles of sugar 0:32 to keep them fresh. 0:35 Now, these are the kind of raisins you get 0:36 in every box of delicious Post Raisin Bran. 0:39 So ask mom for the sweetest fruit and cereal treat 0:42 this side of heaven, Post Raisin Bran. 0:45 And now, here's that song I want you to remember. 0:48 (guitar strums) 0:50 ♪ It's new it's sweet it tastes so good ♪ 0:52 ♪ It's heaven on earth to eat ♪ 0:54 ♪ With sugar coated raisins ♪ 0:57 ♪ Get this fruit and cereal treat ♪ 0:59 A Post a Raisin a Bran. 1:02

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John W. Hartman Center for Sales Advertising & Marketing History

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