Post: Raisin Bran, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bell dinging) 0:01 - Breakfast! 0:03 Announcer Slow down, cow poke. 0:05 It's only cereal. 0:07 - With fruit! 0:08 Announcer So? 0:09 - So any fruit and cereal is worth rushing for, 0:10 as long as it's Post Raisin Brand. 0:13 Announcer Yes, because Post is the only cereal with- 0:15 Boy Sugar-coated raisins. 0:19 Announcer And it has the- 0:20 Boy Crispiest flakes, too. 0:21 Announcer That's why Post is the best-liked Raisin Bran. 0:22 Even Fury knows that. 0:26 (horse neighs) 0:27 - And I don't know if at any fruit and cereal's a treat, 0:29 as long as it's Post Raisin Bran. 0:31 (upbeat country music) 0:33 ♪ Most any cereal is fine with me ♪ 0:35 ♪ As long as you spell it P-O-S-T ♪ 0:38 ♪ 'Cause all Post cereals happened to be ♪ 0:40 ♪ Just a little better, a little bit better ♪ 0:42 ♪ Just a little better than any other cereal ♪ 0:46 ♪ Happens to be, yeah ♪ 0:48 - Post Raisin Bran. 0:53 - The fruit and cereal treat. 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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