Post: Raisin Bran, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (strumming) Hello-loo, bear-skinners. 0:03 You know, my dad was a pioneer in the days of the Alamo, 0:07 and I'm a friend of pioneers everywhere, includin' you. 0:10 And I'm here to tell you about the newest, 0:14 the different-est, the most delicious 0:16 fruit and cereal treat ever. 0:18 It's a-Post a-Raisin a-Bran, 0:20 the only cereal on earth with sugarcoated raisins, 0:23 right in with those good, golden flakes. 0:26 You see, these are a brand new Christmas-kind of raisins, 0:30 plump, tender, juicy, fixed up real party-like. 0:33 First off, they're dipped in pure honey, golden as sunlight, 0:37 then rolled, candy-like, 0:40 in pure, sparklin' sprinkles of sugar. 0:42 And that's the kind a raisins you get 0:45 right in with the crisp, delicious flakes 0:47 in a-Post a-Raisin Bran. 0:49 Ask Mom to get this swell, new, scrumptious 0:51 fruit and cereal treat today. 0:55 for goodness sake, get a-Post a-Raisin a-Bran. 0:57 (birds chirping) 1:01

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John W. Hartman Center for Sales Advertising & Marketing History

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