Post: Raisin Bran, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Morse Code Beeps) 0:02 Narrator Post. 0:04 P-O-S-T, P-O-S-T, 0:05 the cereals you like the most. 0:08 The cereals made by Post take you to the 0:10 secret mountain retreat of Captain Video, 0:13 electronic wizard, master of time and space, 0:19 guardian of the safety of the World. 0:24 Fighting for law and order, 0:27 Captain Video operates from a mountain retreat 0:29 with secret agents all over the globe. 0:31 Possessing scientific secrets and weapons, 0:34 Captain Video asks no quarter, and gives none 0:37 to the forces of evil. 0:41 Stand by for Captain Video 0:43 and his Video Rangers. 0:47 Brought to you today by Post's Raisin Bran, 0:51 the fruit and cereal treat. 0:54 Crisp flakes plus tender raisins. 0:56 The raisins add flavor to the flakes 0:59 and the flakes add flavor to the raisins. 1:01 Post's Raisin Bran. 1:04 (static crackles) 1:05

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John W. Hartman Center for Sales Advertising & Marketing History

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