Post: Raisin Bran, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (harp music) 0:03 - Get ready 0:03 (harp music) 0:04 - Get set 0:05 (harp music) 0:07 - Go for... 0:08 - The sweetest, fruit and cereal treat 0:09 this side of heaven. 0:10 Both fairies New different Post raisin bran. 0:12 Announcer Post raisin bread is excitingly new, 0:16 delicious too! 0:18 Plump luscious raisins, 0:20 sweetened with purest wildflower and fruit blossom honey. 0:21 Magically sprinkled with pure star-bright sparkles of sugar, 0:25 to keep them fresh and juicy. 0:29 Then, from golden sun-ripened grain 0:31 we gather a tempting harvest of crisp, delicious flakes. 0:33 Golden flakes, luscious sugar-coated raisins. 0:37 Together, they make Post raisin bran the sweetest fruit 0:40 and cereal treat this side of heaven. 0:44 ♪ It's new it's sweet it tastes so good, ♪ 0:46 ♪ It's heaven on earth to eat. ♪ 0:49 ♪ With sugar-coated raisins, ♪ 0:51 ♪ Try this fruit and cereal treat. ♪ 0:54 ♪ Post ♪ 0:57 ♪ That's Post ♪ 0:57 ♪ Raisin Bran ♪ 0:59

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John W. Hartman Center for Sales Advertising & Marketing History

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