Post: Raisin Bran, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - How many raisins in this box of Post Raisin Bran? 0:01 - Look, I'm a store clerk, 0:04 (loud crash) 0:07 (cereal spilling) 0:08 not an arithmetic teacher. 0:08 (cars passing) 0:11 - I'm a traffic cop, 0:12 I only call cars! 0:13 (brakes screeching) 0:14 - Little boy, 0:15 I know how many raisins. 0:16 Approximately. 0:17 (chewing sounds) 0:18 (car honks) 0:19 - That's a lot! 0:20 - I know because I'm a raisin counter. 0:21 All day long, I count, count, count, 0:23 to make sure Post Raisin Bran 0:25 has raisins, raisins, and more raisins. 0:27 Big plump raisins! 0:30 - All right, bright eyes, 0:31 what's going on here? 0:33 - Raisins! 0:34 - We're going to my house 0:35 for an afternoon breakfast of Post Raisin Bran! 0:36 (car engine revs) 0:39 (car drives off) 0:40 - Hey, wait! Male Voice Who's the cop chasing? 0:42 Male Voice Some guy with big, bright eyes! 0:43 Male Voice Maybe he's going to give him a ticket! 0:45 ♪ - Start your day ♪ 0:47 ♪ a little bit better! ♪ 0:48 ♪ [Child] - With our raisin, raisin, Raisin Bran! ♪ 0:49 ♪ Thanks from Post! ♪ 0:52 Male Voice Bye now! 0:53 I'm on my raisin countin' way! 0:54 One million, one hundred and ten raisins, 0:56 One million, one hundred and 11. 0:58