Post: Raisin Bran, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - How many raisins in this box of Post Raisin Bran? 0:02 - I'm a traffic cop. I only count cars. 0:05 - Little boy, I know how many raisins. 0:08 Approximately- 0:11 (vehicle horns honking) 0:12 - That's a lot! 0:13 - I'm a raisin counter. 0:14 I count, count, count to make sure Post Raisin Bran 0:15 has raisins, raisins, and more raisins. 0:18 - What's going on here? 0:21 - Raisins! 0:22 - We're going to my house 0:23 for an afternoon breakfast of Post Raisin Bran. 0:24 (engine revs) 0:27 - Hey, wait for me! 0:28 ♪ Start your day a little bit better ♪ 0:30 ♪ With a raisin, raisin Raisin Bran ♪ 0:33 ♪ Fresh from Post ♪ 0:35 - Bye now. 0:36 One million, 110 raisins. One million, one hundred. 0:37

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John W. Hartman Center for Sales Advertising & Marketing History

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