Post: Puffed Corn Flakes Cereal, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - This is good. 0:01 It really is. 0:02 Narrator What are they? 0:03 Interviewee Well, Post Puffed Corn Flakes. 0:03 You guys asked me to come up here 0:05 and eat some of this cereal. 0:07 Narrator Tell me how they're different 0:09 from plain Corn Flakes. 0:09 - It has a taste of Corn Flakes 0:12 when you first start to pour the milk on, 0:13 but it keeps the taste. 0:14 It's kind of a nuttier taste 0:17 you know, because of the crispness. 0:18 Much, much crispier. Listen. 0:20 (Interviewee chewing) 0:22 Narrator Why do you think it is crispy? 0:24 - I think because they're puffed up, can you see? 0:25 Interviewee They're like hollow on the inside, 0:27 and it's a shell of a crispy Corn Flake. 0:28 Narrator Do you think you're getting cheated 0:31 because it's hollow inside? 0:31 - No, I don't think I'm getting cheated at all 0:32 because I think I get more flake in fact, 0:34 because there's one on top 0:36 and there's one on the bottom, like this, see. 0:38 And that way, it's like getting two flakes in one. 0:40 Interviewee You guy's just sitting around 0:44 inventing this stuff? 0:45 Narrator Yeah. 0:46 - I don't know. 0:48 You can close down your laboratory now, 0:49 because I think you've got a winner. 0:50 Narrator New Post Puffed Corn Flakes, 0:52 puffed to be crisper than plain Corn Flakes. 0:54 Another fine product of General Foods. 0:56