Post: Post-Tens Cereal Packs, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (spoon drumming) 0:00 Announcer This is the Allen family, 0:01 enjoying a peaceful breakfast. 0:03 - Mommy, Johnny kicked me. 0:05 - I did not. 0:07 - Oh boy, Post-Tens. 0:08 Younger Girl I'll have Sugar Crisp. 0:11 Older Girl Post Tosties. 0:12 Older Boy Me for Raisin Bran. 0:14 - Alpha-Bits. 0:16 Announcer This is the Allen family, 0:18 enjoying a peaceful breakfast. 0:20 - When I serve Post-Tens. 0:23 Announcer Precisely. 0:25 - With 10 handy packages to choose from, 0:26 everybody's satisfied. 0:30 Announcer Naturally, one for every taste, 0:32 every day, all fresh and delicious. 0:34 - That's why I buy Post-Tens. 0:37 Kids are choosy. 0:39 ♪ Most any cereal's fine with me ♪ 0:40 ♪ And long as you spell it P-O-S-T ♪ 0:43 ♪ 'Cause all Post cereals happen to be ♪ 0:46 ♪ Just a little better ♪ 0:49 (boy whistling) 0:50 ♪ A little bit better ♪ 0:52 ♪ Then any other cereal happens to be ♪ 0:53 - Post-Tens. 0:56 - Good.

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John W. Hartman Center for Sales Advertising & Marketing History

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