Post: Post-Tens Cereal Packs, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Drum and trumpet music playing) 0:02 Narrator The Fowler family loves sports, 0:06 all kinds of sports. 0:09 - We love cereal too. 0:10 - All kinds of cereal. 0:12 - We like any cereal. 0:14 - Sure, as long as it's Post-Tens. 0:15 - Serve me Post Toasties. 0:18 - Grape Nuts suits me to a tee. 0:20 - Sugar Crisp is a hit any time. 0:23 - And look at the choice I still have. 0:26 Narrator Naturally. There's a choice for everyone 0:29 in Post-Tens, eight delicious cereals, 0:31 ten individual boxes. 0:34 (joyful music) 0:36 ♪ Most any cereal is fine with me, ♪ 0:38 ♪ As long as you spell it P-O-S-T. ♪ 0:40 ♪ 'Cause most Post cereals happen to be ♪ 0:43 ♪ Just a little better, ♪ 0:45 ♪ A little bit better. ♪ 0:46 (whistling) 0:48 ♪ A little bit better. ♪ 0:49 ♪ Than any other cereal has to be. ♪ 0:50 Narrator Post-Tens, now with delicious 0:54 new Post Alpha-Bits. 0:56 Made from nourishing oats. 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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