Post: Post-Tens Cereal Packs, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Kids, let's start the parade! 0:01 (whistles) 0:04 (triumphant music) 0:05 The Post Tens parade. 0:07 A whole parade of Post cereals 0:09 in one handy package of eating fun. 0:11 Post Toasties, 0:14 Post Sugar Crisp, 0:16 Post Grape-Nuts Flakes, 0:17 and still more kinds. 0:19 Seven different Post cereals! 0:21 Each in a special box. 0:23 So, get into the Post Tens parade yourself. 0:25 March right up to breakfast 0:28 and enjoy Post Tens. 0:29 Every day of the week 0:31 you can have a fresh new box of a different Post cereal. 0:32 You always get your own choice 0:36 and your family always gets theirs too. 0:38 Every cereal is delicious. 0:40 Good as only Post knows how to make them good. 0:43 So, join the parade! 0:46 (whistles) 0:48 March right up to mom 0:49 and ask her to get Post Tens! 0:51 They're Post-marked. 0:53 Yes, Post-marked for Happy eating. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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