Post: Post Cereals Compact Boxes, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Andy! 0:02 They're storming the supermarket! 0:03 - Who is? 0:05 - The housewives in town. 0:06 They're grabbing these new Post compact boxes. 0:06 - New compact box? 0:08 Looks smaller than the old box. 0:10 - This new box holds the same amount exactly, 0:12 it just looks smaller because it's made compactly. 0:14 Saves space on the shelf and make starting easy. 0:16 - Aunt Bee isn't having trouble storing these 0:19 - Huh? 0:21 - Come on. 0:22 I'll show ya 0:23 - See? These boxes are too tall and you're too clumsy. 0:27 - Don't fall Uncle Andy. 0:30 - Well look how easy Aunt Bee handles those new 0:34 Post compact boxes. 0:36 - I told you! 0:38 - Look at the space they save on the shelf. 0:39 - I told you! 0:41 - And ya know Aunt B, those boxes contain the same 0:42 amount of cereal as the old ones did. 0:44 He told me. 0:46 - There! 0:48 - Start your day a little bit better with the same 0:50 good Post cereals. 0:52 Now in the new compact box from Post. 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:18:18