Post: Oat Flakes, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:01 - Hey, this new cereal tastes like oatmeal cookies. 0:03 - Hey, this new cereal tastes like oatmeal cookies. 0:06 - And they just happened to be 0:10 the first flakes made with oats. 0:11 The most nutritious grain of all. 0:14 Good idea. 0:16 ♪ Post Oat Flakes ♪ 0:17 - Fresh idea. 0:18 ♪ Post Oat Flakes ♪ 0:20 - Tastes so good. 0:21 ♪ Post Oat Flakes ♪ 0:22 ♪ Get the taste of oatmeal cookies ♪ 0:24 ♪ In the first place ♪ 0:27 ♪ Made with oats ♪ 0:28 ♪ Get the good of wholesome oats ♪ 0:30 ♪ In new Post Oat Flakes ♪ 0:32 ♪ Fresh from Post ♪ 0:34 ♪ Good idea ♪ 0:35 Lady Good for everyone. 0:37 So high in natural protein, 0:38 because it's made with the most nutritious grain of all. 0:40 ♪ Good idea ♪ 0:43 - Post Oat Flakes. 0:45 ♪ Good for you ♪ 0:46 - Post Oat Flakes. 0:47 ♪ Crunchy too ♪ 0:49 - Post Oat Flakes 0:50 They taste like oatmeal cookies. 0:52 ♪ Good idea. ♪ 0:54 - And just a little bit better. 0:55 - Post Oat Flakes. 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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