Post: Honeycomb Cereal, 1970s

Year Published: 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Come to the Honeycomb Hideout! 0:01 - I'm Big Boulder Jones and I want a big cereal! 0:03 - Honeycomb's big. 0:06 - And it's got a big bite. 0:07 - Right! 0:09 Post Honeycomb cereal's part of a balanced breakfast 0:10 and it gives you a big bite. 0:13 - A ghost stories record on the box! 0:14 Cut it out! 0:17 Put it on. 0:18 Narrator And he was laughing 0:19 the craziest laugh you've ever heard. 0:20 (man cackling) 0:23 Boy Three different ghost story records. 0:24 One in each specially marked box of Post Honeycomb cereal. 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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