Post: Honeycomb Cereal, 1970s

Year Published: 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪- [Narrator] Come to the Honeycomb Hideout. ♪ 0:00 - I'm Big Boulder Jones. 0:03 And I want a big cereal! 0:04 (upbeat instrumental music) 0:05 - Honeycomb's big. 0:06 - And it got a big bite. 0:08 - Right. 0:09 Post Honeycomb cereal is part of a balanced breakfast 0:10 and it gives you a big bite. 0:13 - A ghost story is written on the box. 0:14 Cut it out! 0:17 - Put it on. 0:18 Record Player And he was laughing, (laughing) 0:19 the craziest laugh you've ever heard (mumbling) 0:21 - Three different ghost stories records, 0:24 one in each specially marked box of Post Honey Comb cereal. 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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