Post: Honeycomb Cereal, 1970s

Year Published: 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Come to the Honeycomb hideout ♪ 0:01 (wood crashes) 0:03 Kids It's Big Kung-Fu. 0:04 - I want a big cereal. 0:06 ♪ Honeycomb's big ♪ 0:08 ♪ Yeah, yeah, yeah ♪ 0:09 ♪ It's not small ♪ 0:11 ♪ No, no, no ♪ 0:12 ♪ Honeycomb's got a big, big bite ♪ 0:14 ♪ Big, big taste in a big, big bite ♪ 0:17 - Right, Post Honeycomb cereal's part 0:19 of a balanced breakfast and got-- 0:21 ♪ Big, big bite ♪ 0:23 ♪ It taste right ♪ 0:24 (wood crashes) 0:25 ♪ Honeycomb bite ♪ 0:26 ♪ It tastes right ♪ 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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