Post: Honeycomb Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (rocks rumbling) 0:01 - Grandma, there's an avalanche. 0:04 Gonna run through town and we're out of cereal. 0:06 - The Honeycomb Kid will get through. 0:09 He's our hero. 0:10 - ♪ Honeycomb, breakfast sweeter than honeycomb ♪ 0:12 ♪ Post Honeycomb for your bowl. ♪ 0:14 ♪ Tomorrow morning in your home sweet home, ♪ 0:16 ♪ Enjoy the eat and treat called Honeycomb. ♪ 0:19 - Look, Honeycomb Kid's coming. 0:22 Little Boy Riding a wildcat chariot. 0:24 - Gotta bring those folks Post Honeycomb. 0:26 - ♪ Honeycomb, breakfast sweet as honey, ♪ 0:29 ♪ Post Honeycomb for your bowl ♪ 0:30 ♪ Want a real good treat, ♪ 0:32 ♪ have a breakfast sweet as honeycomb. ♪ 0:34 Honeycomb Kid Pressed new corn cereal is real sweet, 0:37 a big crisp treat. 0:39 Sweet as honey, all through. 0:41 Now to blow that avalanche away. 0:42 (lions roaring) 0:46 Grandma What a man that Honeycomb Kid is. 0:46 Blew all the avalanche away. 0:48 - And brought us new Post Honeycomb. 0:50 - ♪ What a real good treat, ♪ 0:53 ♪ having breakfast sweet as Honeycomb. ♪ 0:54 ♪ Post Cereals make breakfast a little bit better. ♪ 0:56

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:10:45