Post: Honeycomb Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (water roaring) 0:01 - Mom, the river's gonna flood the town 0:03 and we're plumb out of cereal. 0:05 - The Honeycomb Kid'll get through. 0:07 He's a good provider. 0:09 ♪ Honeycomb, breakfast sweet as honey ♪ 0:11 ♪ Post Honeycomb, for your home ♪ 0:13 ♪ Tomorrow morning in your home sweet home ♪ 0:15 ♪ Enjoy the eating treat called Honeycomb ♪ 0:17 Honeycomb Kid's coming. 0:20 - Riding twin buffaloes. 0:21 - Gotta bring those folks Post Honeycomb. 0:24 ♪ Honeycomb, breakfast sweet as honey ♪ 0:27 ♪ Post Honeycomb, for your home ♪ ♪ What a real good treat ♪ 0:29 ♪ Having breakfast sweet as Honeycomb ♪ 0:32 This new corn cereal is a big crisp treat. 0:35 Sweet as honey all through, but I gotta stop that river. 0:38 I'll turn it into a circle. 0:42 - What a man that Honeycomb Kid is. 0:46 Lassoed the river. 0:48 - And brought us new Post Honeycomb. 0:50 ♪ What a real good treat ♪ 0:52 ♪ Having breakfast sweet as Honeycomb ♪ 0:53 ♪ Post cereals make breakfast a little bit better ♪ 0:55

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