Post: Honeycomb Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (crowd whooping) 0:02 Narrator This football is free. 0:03 It's official size and it's autographed by Steve Tensi 0:05 and Floyd Little of the Denver Broncos. 0:07 This lovely doll is free too. 0:09 She's got hair you can comb, 0:11 and she's dressed in a cheerleader uniform. 0:13 To get them, just mail six Post Cereal 0:15 proof of purchase seals to Football-Doll Offer 0:17 Post Office Box 6044, 0:19 Kankakee, Illinois, 60901. 0:22 Or take the seals to any Bronco ticket office, 0:25 and take your football or your doll home with you. 0:27 And listen, there's more. 0:31 You can be a Bronco for a day. 0:32 Winning boys get to meet the players. 0:34 They get a Bronco warmup jacket. 0:36 Winning girls get to sit with the cheerleaders. 0:38 They get a beautiful cheerleader sweater. 0:40 All winners get to bring mom and dad to the game. 0:42 For a chance to win, just send one proof of purchase seal 0:44 or the word Post on a piece of paper 0:47 to Bronco, Post Office Box 2291, 0:49 Denver, Colorado 80201. 0:52 Some boy and girl wins for every Bronco home game. 0:54 It might as well be you. 0:57 (crowd whooping) 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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