Post: Honeycomb Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (whistle blows) 0:01 - Where's your license plate? 0:02 - I got it right here in Honeycomb. 0:03 Announcer Now, in Post Honeycomb, you get a free 0:06 metal license plate from one of the 50 states. 0:09 Just like the big ones, only smaller, 0:12 to fit your wagon, cart, scooter, bike, whatever you ride. 0:14 Trade 'em and collect all 50 states. 0:19 - Still need Kansas. 0:21 Announcer Get your free license plate 0:23 inside every specially marked box of Post Honeycomb. 0:25 - Kansas. 0:29

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John W. Hartman Center for Sales Advertising & Marketing History

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