Post: Honeycomb Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (boulders rumble) 0:01 - Grandma, there's an avalanche! 0:04 Gonna wreck the town! 0:05 And we're out of cereal! 0:06 - The Honeycomb Kid'll get through. He's our hero! 0:08 ♪ Honeycomb ♪ 0:11 ♪ Breakfast sweet as honey ♪ 0:12 ♪ Post Honeycomb for your own ♪ 0:13 ♪ Tomorrow morning in your home sweet home ♪ 0:16 ♪ Enjoy the eatin' treat called Honeycomb ♪ 0:18 (Honeycomb Kid crunches) 0:20 (Grandma exclaims) 0:21 - Honeycomb Kid's coming! 0:22 Boy Riding a wildcat chariot! 0:23 - Gotta bring those folks Post Honeycomb. 0:25 ♪ Honeycomb ♪ 0:28 ♪ Breakfast sweet as honey ♪ 0:29 ♪ Post Honeycomb for your own ♪ 0:29 ♪ What real good treat ♪ 0:32 ♪ Having breakfast sweet as Honeycomb ♪ 0:33 - This new corn cereal is real sweet, 0:36 a big, crisp treat, sweet as honey all through. 0:39 (boulders rumble) 0:42 Now to blow that avalanche away. 0:42 (Honeycomb Kid exhales) 0:44 (wildcats roar) 0:45 - What a man that Honeycomb Kid is! 0:46 Blow the avalanche away! 0:48 - And brought us new Post Honeycomb! 0:49 ♪ What a real good treat ♪ 0:52 ♪ Having breakfast sweet as Honeycomb ♪ 0:53 Narrator Watch for Spymaster from Post. 0:56 Shh! 0:58 The greatest toy you ever- 0:59

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