Post: Honeycomb Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Vroom, vroom, vroom. 0:00 Today, Sohi have exciting story to tell 0:03 about the beautiful new Ford Mustang car. 0:06 And inside the car, boy, and mother, and shopping bag. 0:09 And inside bag, box of Post Rice Krinkles. 0:13 And inside box of Post Rice Krinkles... 0:17 - Wow Mom, boy, oh, boy, there's a Mustang 0:20 car inside the Rice Krinkles. 0:23 - (chuckles) Oh no dear, the Rice Krinkles are 0:25 inside our Mustang. 0:27 Little Boy But there is a Mustang 0:29 inside the Rice Krinkles. 0:31 - Oh, there is a Mustang inside the Rice Krinkles. 0:33 - A Mustang just like ours. 0:36 - And so, sugary Rice Krinkles give happy 0:38 ending to story. 0:41 Boy get the Mustang, you do too, inside Post Rice Krinkles. 0:42 Collect them all: convertible, hard top, and fast back. 0:47 Race with your friends. 0:51 You go vroom, vroom, when you get Mustang car 0:53 free inside Post Rice Krinkles. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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